Press Release, August 2008
Watch out for the BMW Product Experience at McKinley Hill, Fort Bonifacio from August 11 – 17, 2008. During the week-long exclusive BMW car show, guests will marvel at the wide range of luxurious and dynamic automobiles, including the world’s first Sport Activity Coupe – the all-new BMW X6.
BMW AG Product Trainer Herbert Grünsteidl, arriving all the way from Germany, will be supervising driving exercises where “participants will get to drive the latest models in a specially designed track, which highlights the dynamic driving characteristics of each model, as well as BMW’s innovative technologies such as xDrive and Dynamic Performance Control,” (Lia-Marie Guerrero.) Participants will also be able to experience the Sheer Driving Pleasure of the BMW 1, 3 and 5 Series, as well as the BMW X3 and X5 models.
“The BMW Product Experience aims to give drivers a hands-on understanding of technical parameters and driving physics in various situations. This is a fantastic opportunity for participants to apply textbook knowledge into practical application, experiencing first-hand what Sheer Driving Pleasure is truly about.” (Lia-Marie Guerrero)
McKinley Hill is the perfect place to appreciate the driving capabilities of the latest BMW models. “McKinley Hill is an ideal venue for the BMW Product Experience. Its strategic location right in the heart of the city makes it extremely convenient for our participants to reach us, while the area’s smooth, open roads are conducive to driving exercises. Mckinley Hill is also an ideal partner of BMW as both our companies cater to an elite target group.” (Lia-Marie Guerrero)
The site of the event will be where the Venice Luxury Residences will soon rise. One of MegaWorld Corporation’s loveliest and most ambitious projects to date, these Italian inspired residential towers are set to capture the hearts of potential residents.
Each of the seven towers is modeled after a férro – the distinctive iron ornament found on the front of a gondola. Paolo Marioni Architetto, an architectural firm in Rome, was consulted to ensure a seamlessly classic Italian touch.
To complement the residences is the Venetian Mall, a magnificent shopping complex with its own waterway – the Grand Canal, where a romantic gondola ride can be enjoyed along with the latest stores and sumptuous dining establishments.
Right across the mall is another residential development; the Woodridge Residences, perfect for the stylish and exuberant crowd of young professionals and students. Woodridge is a set of six-story buildings with numerous service outlets and 24 hour convenience stores on the ground floor area.
Other residential developments include McKinley Hill Village, with Mediterranean themed single detached homes, and a number of low to high rise condominiums such as McKinley Hill Garden Villas, Tuscany Private Estate, and Stamford Executive Residences. What’s more, the community’s business district, Mckinley Hill Cyberpark, contains 30,000 square meters of prime office space and is a PEZA-accredited ecozone.
Well-orchestrated architecture, comprehensive facilities, and verdant nature parks beside state of the art amenities and a promising top BPO site will make the 50-hectare McKinley Hill the best integrated township development in the country to date.
Those interested in attending the BMW Product Experience may sign up at the BMW Pitstop – a display area located at the Bonifacio High Street from August 16 to 17, 2008. Participation is limited on a first-come, first-serve basis.